As they soon discovered, this business model was easier said than done. He partnered with Martin Lorentzon and came up with Spotify: a free, legal, high-quality music streaming service for all. Ek - who had made a living as a tech entrepreneur - had faith that the streaming could effectively counter piracy and boost sales in one swift motion. Spotify was founded to combat the rise of illegal file-sharing that was ravaging the music industry. What’s more, music streaming service grows this number annually. Spotify is now available in over 180 markets worldwide. Founders Daniel Ek and Martin Lorentzon first launched the streamer in Sweden in 2008, then made their way through Europe before heading to North America in 2011. Though it didn’t arrive stateside until the summer of 2011, the popular music streaming service Spotify was founded in Stockholm in 2006. It seems like a great idea, but is it too good to be true? Let’s break down the Spotify family plan below and see whether it’s worth a subscription.
After all, you could bundle together under a cheaper Spotify family plan. If you share a roof with other music lovers, you wouldn’t want to waste money on individual Spotify Premium accounts. However, not everyone listens to music the same way. Spotify Premium comes with all sorts of great advantages for music lovers.
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